PROJECT CASE STUDY
Extension of Living
MacFarlane Road Residence
Location: MacFarlane Rd., London W12
Type: Residential Transformation
Completion: September 2022
Area: 250 m² GIA
Gross Development Value: £1.4M
Client: Bricks Republic Limited
Project Type: HMO Conversion / House Extension / Loft Conversion
Services: Planning Application / Building Control Application / Interior Design / Architectural Design / Project Management
Unlocking the property’s development potential while navigating complex planning requirements, technical coordination, and regulatory approvals to deliver a successful HMO conversion.
250 m² transformed residential space
£1.4M gross development value achieved
Existing family home reimagined into a high-performing residential asset
Complete project delivery from planning strategy through construction coordination
The Story Behind The Transformation
Originally designed as a four-bedroom family home, MacFarlane Road presented an opportunity to rethink the potential of an existing residential property within a well-established West London neighbourhood.
The project focused on creating a more efficient and valuable use of space through a carefully considered transformation strategy, combining HMO conversion, loft conversion, and rear and side extensions while maintaining a strong connection with the property’s original character and surroundings.
ATCO guided the project through every stage of the process, from initial design concepts and planning approvals to technical coordination, interior design development, Building Control requirements, Party Wall agreements, and construction delivery.
Through a balance of strategic planning and detailed execution, the existing dwelling was transformed into a more functional and valuable residential asset, demonstrating ATCO’s approach to unlocking hidden potential within existing properties while responding thoughtfully to planning, regulatory, and design considerations.
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We specialise in crafting creative design and planning strategies to unlock the hidden potential of developments, secure planning permission and deliver imaginative projects on tricky sites